Buffalo Bills to continue selling Budweiser

Written by DJ Spiess

Wednesday, 01 August 2007

Budweiser and Bud Light brands will continue to be sold at Ralph Wilson Stadium Stadium, home of the Buffalo Bills.

The Buffalo Bills and Anheuser-Busch, Inc. renewed their partnership to keep Budweiser the Official Beer of the Buffalo Bills.

The Bills and Anheuser-Busch will also work together on several promotions througout the football season. One promotion will give two lucky adult winners the chance to view the Monday, August 13th night practice with a distinguished Bills alumni member at Verizon Wireless Training Camp at St. John Fisher College in Rochester.

“Anheuser-Busch has been a tremendous supporter of the Buffalo Bills for a number of years,” said Pete Guelli, Buffalo Bills Vice President of Business Development. “The structure of this agreement will allow us to activate creative marketing initiatives that should benefit the Bills, Anheuser-Busch and most importantly Bills fans.”

“Anheuser-Busch is honored to be a loyal, long-time partner of the Buffalo Bills, their great fans and their valuable community initiatives as they enter an exciting new era,” said Tony Ponturo, vice president of Global Media and Sports Marketing, Anheuser-Busch, Inc. “We’re proud to continue our commitment to the success of the Bills organization for many years to come.”

Financial terms of the deal were not disclosed.

Source: Buffalo Bills dot com (http://www.buffalobills.com/news/news.jsp?news_id=5015)