Posts Tagged ‘labeling’
The iron mug sits vacant. Which will be the king of beers?
The battle for “legal weed” scores one for the brewer.
With a huge variety of beers and wines to choose from, many shoppers ultimately let the label decide their purchase choice. Wineries and breweries noticed this long ago and started creating whimsical or humorous labels to attract purchases. There are reasonable restrictions to what can go on a label, but in many cases the restrictions are overreaching.
When you hand someone a bottle of homemade wine or beer for the very first time, the response is usually poorly hidden skepticism. Throw a nice looking label on the bottle, and suddenly there is earnest interest in trying your creation. It is a weird phenomenon, but it just works that way. The problem is how do you create nice looking labels?
The TTB is proposing new legislation for beverage labeling, but are these new rules really necessary?
Labels on bottles and cans of alcohol may soon require a facelift.