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	<title>fermentarium &#187; monster drinks</title>
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	<link>http://www.fermentarium.com</link>
	<description>Everything you need to know about beer, wine, and homebrew</description>
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		<title>Monster storm brewing over beer and energy drinks</title>
		<link>http://www.fermentarium.com/industry/monster-storm-brewing-over-beer-and-energy-drinks/</link>
		<comments>http://www.fermentarium.com/industry/monster-storm-brewing-over-beer-and-energy-drinks/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 21:51:37 +0000</pubDate>
		<dc:creator>DJ Spiess</dc:creator>
				<category><![CDATA[industry]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[monster drinks]]></category>
		<category><![CDATA[rock art brewery]]></category>

		<guid isPermaLink="false">http://www.fermentarium.com/?p=640</guid>
		<description><![CDATA[<p>There is a monster storm brewing over beer and Monster Energy Drinks on the internet.&#160; Guess who will win?</p><p>&#160; </p>
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<p><div id="attachment_838" class="wp-caption alignleft" style="width: 310px"><a href="http://www.fermentarium.com/wp-content/uploads/2010/03/vermonster_ttb_copy.jpg"><img class="size-medium wp-image-838" title="vermonster_ttb_copy" src="http://www.fermentarium.com/wp-content/uploads/2010/03/vermonster_ttb_copy-300x253.jpg" alt="Vermonster beer" width="300" height="253" /></a><p class="wp-caption-text">Does this look anything at all like the Monster drink labels?</p></div><br />
<h1>The story</h1>
<p>Yesterday Monster Energy drinks fired a shot at a <a title="Rock Art Brewery" href="http://www.rockartbrewery.com/">Rock Art Brewery</a> over their Vermonster <a href="http://www.fermentarium.com/tag/beer/" title="Beer articles on fermentarium">beer</a>.  Monster Energy drinks says the name Vermonster <a href="http://www.fermentarium.com/tag/beer/" title="Beer articles on fermentarium">beer</a> is too close their Monster Energy drinks line of energy sodas.  They sent a cease and desist letter to Rock Art Brewery.  Apparently they think consumers might confuse Vermonster beer with their Red Bull knock off soda.</p>
<h1>The Monster Drink Battle</h1>
<p>Matt Nadeau, the owner of <a title="Rock Art Brewery" href="http://www.rockartbrewery.com/">Rock Art Brewery</a>, isn&#8217;t taking the fight lying down.  He&#8217;s mobilized the internet, which is typically against corporate bullying.  He&#8217;s posted more info about the battle on his website.  His Web site calls the battle &#8220;Rock Art Brewery vs. Corporate America.&#8221;  Here&#8217;s the story in his own words!</p>
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<p>The <a title="#boycottmonster" href="http://search.twitter.com/search?q=%23boycottmonster">battle is now all over twitter</a> and <a title="Deege on Facebook" href="http://www.facebook.com/people/Deege-Fermentarium/100000034533921">facebook</a>.  #monsterboycott is quickly becomming a trending topic on <a title="Deege on Twitter" href="http://www.twitter.com/deege">twitter</a>.  To show your support for Rock Art, join the <a href="http://www.facebook.com/pages/Fermentarium/187925381238102?sk=wall" title="Don&#039;t forget to &quot;like&quot; fermentarium on facebook!">Facebook</a> group <a title="Vermonters and Craft Brew Drinkers Against Monster" href="http://www.facebook.com/group.php?gid=171894902802">Vermonters and Craft Beer Drinkers Against Monster</a>!</p>
<p>If you&#8217;re a blogger, feel free to leave links to your article about this story in the comments.</p>
<p>(Source: <a title="Monster Energy drinks sues Rock Art Brewery" href="http://www.google.com/hostednews/ap/article/ALeqM5iTH-tsAmOUKatfUKo_9dxLJtD5qQD9B9N2OG0" class="broken_link">Google</a>)</p>
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<h3>Related Posts</h3>
<ol>
		<li><a href="http://www.fermentarium.com/industry/homebrewing-is-illegal/" rel="bookmark">Homebrewing Is Illegal</a><!-- (3.4)--></li>
		<li><a href="http://www.fermentarium.com/industry/utah-wants-to-force-sale-of-piss-warm-beer/" rel="bookmark">Utah wants to force sale of piss warm beer</a><!-- (3)--></li>
		<li><a href="http://www.fermentarium.com/industry/beer-industry/beer-you-can-put-your-weed-on-it/" rel="bookmark">Beer, you can put your weed on it!</a><!-- (2.9)--></li>
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